It has never been easier to build an EdTech product.
It has never been harder to sell one.

I work with a small number of growth-stage EdTech companies and the investors who back them — helping them crack enterprise distribution, build institutional partnerships, and design commercial architecture that compounds.

Currently selective — one engagement available
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30 years inside enterprise EdTech. Nine-figure strategic partnership at Blackboard spanning 25 countries and one million students. Led Coursera for Campus EMEA through IPO. Convener of the GTM Council — a private peer forum of senior commercial leaders across the sector, combined ARR in the billions. Venture Partner, Emerge.

"Not only did we solve challenges that had confounded sales leaders for years — we turned them into the largest contracts in the company."

Dan Peters, Global Strategic Accounts — Blackboard

Where I work

Board & Executive Advisory

Domain expertise at governance level. Hard truths. The commercial perspective most EdTech boards are missing.

GTM Architecture & Distribution

Org design, go-to-market governance, and execution oversight for companies hitting the enterprise distribution wall.

Strategic Partnerships

Increased distribution through shared revenue partnerships. The model that scales where direct sales cannot.


Future of Learning · Higher-Ed T&L / Research / Ops · $1–20M ARR · Europe, North America, Middle East

Not a fit: K-12, Consumer


Operating code