The person EdTech companies and their investors call when the product is strong but the way it's being sold isn't. I help founders and boards see the distribution problem clearly — and architect the commercial motion that compounds.
Get in touch →30 years inside enterprise EdTech. Nine-figure strategic partnership at Blackboard spanning 25 countries and one million students. Led Coursera for Campus EMEA through IPO. Convener of the GTM Council, a private peer forum of senior commercial leaders across the sector — combined ARR in the billions. Earlier: founded an EdTech company through to strategic exit. First business at sixteen.
Not only did we solve challenges that had confounded sales leaders for years — we turned them into the largest contracts in the company.Dan Peters · Global Strategic Accounts, Blackboard
Led distribution and secured the first strategic LMS partnership. Unlocked their first international deals, including a multi-college US community college system — doubling revenue and customer base in the following year.
Moved them from single-partner dependence to a real sales function — non-exclusive, repeatable, and in market on their own terms. The company now operates from a position of commercial strength rather than dependence.
Shaped the commercial wedge, value proposition, and partnership strategy — moving them from small four-figure deals to six-figure, multi-year contracts as founder-led selling became a scalable, repeatable motion.
The move from founder-led selling to a repeatable commercial motion. How to think about sales architecture, pipeline discipline, pricing and packaging, and the first commercial hire.
Revenue-sharing partnerships that produce actual revenue. Distribution channels with LMS platforms, OPMs, and system-level partners — the model that scales where direct sales cannot.
Commercial perspective at governance level. Due diligence support, portfolio value creation, and board advisory for funds that back EdTech.
Founders and CEOs whose product is working but whose commercial motion isn't keeping up. Funds and platforms looking for operator leverage across a portfolio of EdTech and learning companies.